Post by account_disabled on Mar 12, 2024 16:30:51 GMT 10
Taking care of your Personal Branding is increasingly a requirement for those looking to grow their business, get a good job or make a career within an organization. The objective of this activity is to position yourself, in the perception of the public you are addressing, as a valid interlocutor. To do this you need an adequate image and content. The problem with content is that everyone makes content! The problem of contents Many tell me they are frustrated by the low impact or lack of effectiveness of the content produced.
The problem with content is that many people online or on social networks produce India Mobile Number Data an enormous amount of it, even if not from a Personal Branding perspective and generate a "noise" that is difficult to scratch through boring professional posts. As the economist Herbert A. Simon indicated already in 1971 : “In an information-rich world, the richness of information corresponds to the death of something else: the scarcity of all those things that are consumed by information. What is consumed by information is quite obvious: the attention of its recipients. Thus a wealth of information generates a poverty of attention and the need to allocate attention efficiently among the overabundance of information sources that could consume it.
Before the Internet, few had access to media in which to publish their content. That was a simpler world if you owned the medium or had enough resources to get published. With the advent of modern digital communication technologies, everyone has the right to their share of space and audience, which erodes general attention, generating a decline in attention both on traditional media and on people involved in generating professional content. As Andy Grove , the recently deceased CEO of Intel, said, “When a change in the way you manage a certain part of your business takes on an order of magnitude greater than what that business is used to, nothing is certain anymore. There is a wind, there is a typhoon, the waves rise and then a tsunami arrives.
The problem with content is that many people online or on social networks produce India Mobile Number Data an enormous amount of it, even if not from a Personal Branding perspective and generate a "noise" that is difficult to scratch through boring professional posts. As the economist Herbert A. Simon indicated already in 1971 : “In an information-rich world, the richness of information corresponds to the death of something else: the scarcity of all those things that are consumed by information. What is consumed by information is quite obvious: the attention of its recipients. Thus a wealth of information generates a poverty of attention and the need to allocate attention efficiently among the overabundance of information sources that could consume it.
Before the Internet, few had access to media in which to publish their content. That was a simpler world if you owned the medium or had enough resources to get published. With the advent of modern digital communication technologies, everyone has the right to their share of space and audience, which erodes general attention, generating a decline in attention both on traditional media and on people involved in generating professional content. As Andy Grove , the recently deceased CEO of Intel, said, “When a change in the way you manage a certain part of your business takes on an order of magnitude greater than what that business is used to, nothing is certain anymore. There is a wind, there is a typhoon, the waves rise and then a tsunami arrives.