Post by account_disabled on Jan 10, 2024 18:57:10 GMT 10
Build community Man is a herd animal - he wants to belong to something bigger. We have always gathered in groups, clubs and associations. We want to belong to a group that "knows what it's about" or is an elite. Create belonging. For example, you can create a group on Facebook where you and the users will solve various problems and doubts. Reply to comments, ask people for their opinions, collect feedback. Additional advantages built around sales What can you give the user apart from a low price? Remember Zalando's 100-day return policy or free Smart shipments on Allegro. Few pushy sales and no or few discounts What will the recipient think of you if you are constantly trying to sell him something, and he still sees that the normal price is a fake and there is always some discount available? It will associate you with certain people who try to sell you knives or fake perfume in the parking lot in front of the shopping center.
Non-sales activities Any activity that puts your company mission into action. If, for example, you operate in the field of education, supporting a foundation that equalizes opportunities among youth affected by violence will strengthen the image of your brand. Cooperation Email List with influencers or other entities You can cooperate and create materials with authorities in your field. By association, some of their authority will "flow" to you. Brand awareness campaigns Don't just try to sell. Create interesting materials that provide value to your audience. It may be a portion of knowledge that will improve some area of the recipient's life. It can be something funny or informative that allows the recipient to share it with their friends by sharing the post. The more interactive the content, the better. Video materials in which you show your face (or that of your team), e.g. how to use your product, work great.
In addition to an educational dose, they provide information about who works in your company. To sum up: There are two ways to approach marketing: You can take a lemon and squeeze it to zero You can throw a big budget into paid advertising, offer discounts, and surround people who have visited your website with sales advertising. Some people will buy it, others will be turned away by intrusive advertising and discounts. Most people will forget about your store. You can water the lemon tree to pick the fruit and extract juice from them You use paid advertising to reach new audiences, but you don't forget about your company's mission and values, and you build your community around it. You create activities that build awareness of your brand because you understand that a loyal customer will come back to you, even if the price is higher than the competition.
Non-sales activities Any activity that puts your company mission into action. If, for example, you operate in the field of education, supporting a foundation that equalizes opportunities among youth affected by violence will strengthen the image of your brand. Cooperation Email List with influencers or other entities You can cooperate and create materials with authorities in your field. By association, some of their authority will "flow" to you. Brand awareness campaigns Don't just try to sell. Create interesting materials that provide value to your audience. It may be a portion of knowledge that will improve some area of the recipient's life. It can be something funny or informative that allows the recipient to share it with their friends by sharing the post. The more interactive the content, the better. Video materials in which you show your face (or that of your team), e.g. how to use your product, work great.
In addition to an educational dose, they provide information about who works in your company. To sum up: There are two ways to approach marketing: You can take a lemon and squeeze it to zero You can throw a big budget into paid advertising, offer discounts, and surround people who have visited your website with sales advertising. Some people will buy it, others will be turned away by intrusive advertising and discounts. Most people will forget about your store. You can water the lemon tree to pick the fruit and extract juice from them You use paid advertising to reach new audiences, but you don't forget about your company's mission and values, and you build your community around it. You create activities that build awareness of your brand because you understand that a loyal customer will come back to you, even if the price is higher than the competition.