Post by account_disabled on Dec 3, 2023 17:16:22 GMT 10
John Reinesch has written a great guide on " Stealing Your Competitors' Traffic with Content Gap Analysis " that explains exactly how to perform this analysis and identify the keywords and content opportunities your competitors are targeting. they classify themselves but you don't. This guide from Zazzle delves further into this tactic.
A key point is that brainstorming and idea generation doesn't always have to be pure creativity. Simply put, sometimes you just need to collect the right data and turn it into great ideas.
4. Brainwriting 6-3-5
If you would like to brainstorm with your team, but have found that Country Email List sitting around a whiteboard, each sharing their ideas out loud, is often not productive, try the 6-3-5 Brainwriting method.
You may have never heard of it before, but it dates back to the 1960s and its inception can be attributed to Bernd Rohrbach , a German professional marketer. The concept behind the 6-3-5 Brainwriting technique is to bring a group of six people together in a room. The stages of the process are:
Agrid like this one .
In the first round of idea generation (lasting 5 minutes) each person writes 3 ideas on their sheet.
Once this is done, everyone passes their sheet to the person on their left.
Each person reads the ideas they just received and uses them to get inspired to add three more ideas during the second 5-minute round.
This continues for six rounds, to obtain a total of 108 ideas. Some may repeat themselves, but this is not a problem; it's about developing ideas and having a productive brainstorming session.
These ideas can then be brought into a group discussion to refine and develop them.
5. Bad ideas first
One of people's main criticisms of group brainstorming is that participants are often reluctant to share their ideas because they fear judgment from others. In the idea generation phase, there is no such thing as a bad idea, yet impostor syndrome is real and discouraging, and in fact not everyone is confident enough to share their ideas in front of others.
A key point is that brainstorming and idea generation doesn't always have to be pure creativity. Simply put, sometimes you just need to collect the right data and turn it into great ideas.
4. Brainwriting 6-3-5
If you would like to brainstorm with your team, but have found that Country Email List sitting around a whiteboard, each sharing their ideas out loud, is often not productive, try the 6-3-5 Brainwriting method.
You may have never heard of it before, but it dates back to the 1960s and its inception can be attributed to Bernd Rohrbach , a German professional marketer. The concept behind the 6-3-5 Brainwriting technique is to bring a group of six people together in a room. The stages of the process are:
Agrid like this one .
In the first round of idea generation (lasting 5 minutes) each person writes 3 ideas on their sheet.
Once this is done, everyone passes their sheet to the person on their left.
Each person reads the ideas they just received and uses them to get inspired to add three more ideas during the second 5-minute round.
This continues for six rounds, to obtain a total of 108 ideas. Some may repeat themselves, but this is not a problem; it's about developing ideas and having a productive brainstorming session.
These ideas can then be brought into a group discussion to refine and develop them.
5. Bad ideas first
One of people's main criticisms of group brainstorming is that participants are often reluctant to share their ideas because they fear judgment from others. In the idea generation phase, there is no such thing as a bad idea, yet impostor syndrome is real and discouraging, and in fact not everyone is confident enough to share their ideas in front of others.